Understand What the Care Label Project Adds to Laundry Advice

Woolmark's account of AEG's Care Label Project describes a campaign to reconsider inherited laundry habits. Its Don't Overwash message focuses on washing less, lower temperatures and assumptions surrounding dry cleaning. The initiative also includes a modern care guide intended to help clothing last longer through more considered aftercare.

The practical distinction is between a campaign message and the care claim on an individual garment. The project discusses how appropriate appliances and cycles can change what is possible, rather than establishing one treatment for every wool item. Use the guidance to question unnecessary washing, while checking the actual clothing and equipment instructions before changing a routine.